Uber teams with breathalyzer app startup to battle drunk driving (and attract riders)

 

 

Breathometer, the maker of innovative breath alcohol analyzers that work with a smartphone app, has struck a partnership with Uber Technologies so that when users blow more than half the legal limit they will be prompted to order an Uber ride instead of taking the wheel themselves.


Eventually, Burgingame-based Breathometer expects to get lead referral revenue from the deal, but for now the two companies are cross promoting each other's services with discounts and giveaways.

 

 

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